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War?

Eric Schmidt says Google is the new Microsoft and it’s winning the war against Apple. I think he’s missing some perspective.

One of the key things that Steve Jobs realised when he returned to Apple in the late nineties was that the industry is not necessarily a zero sum game.

We have to let go of a few things here. We have to let go of the notion that for Apple to win, Microsoft has to lose.

Happy Halloween

Pumpkin

I barely recall any mention of Halloween when I was growing up. That’s changed in the last few years. It’s certainly being much more heavily promoted these days and I want to say — though I have no evidence to support it — that it’s at the expense of Bonfire Night. Presumably children asking strangers for sugary treats is safer than fireworks and piles of burning wood?

iOS 6

Like all the best upgrades, iOS 6 is almost entirely invisible. It works just like iOS 5 — which is to say, pretty well most of the time — but with some convenient new additions. Also, unlike version five, it’s been relatively stable throughout the beta process.

What’s new and what will you like? I’ve grown so accustomed to most of them that I had to look up the “What’s new” page on Apple’s website. Really, that’s a good thing. Invisibility is the fate of a feature that’s quickly integrated with how you use a device. (The thing that makes it tricky is that it’s also the fate of a completely useless feature that you never use.)