• UK ID Card Technology Cloned… – “… in 12 minutes.” Wonder when the government will get the message that ID cards are a bad idea. Oh, and there’s no such thing as unforgeable.
• The hidden truth behind drug company profits – “The idea of ring-fencing life-saving medical knowledge so a few people can profit from it is one of the great grotesqueries of our age. We have to tear down this sick system – so the sick can live.” Big companies and the patent system effectively kill the poorest and most vulnerable people.
• Bodega – Interesting idea: an app store for the Mac. Not run by Apple and hence no crazy review process!

• In pictures: Satellite eye on Earth – July – Awesome images.
• Amber Ale: Brewing Beer From 45-Million-Year-Old Yeast – Science, history and beer, and all in one story. How could I not bookmark this article?
• Microsoft’s Long, Slow Decline – “The evidence is staring Microsoft’s leadership in the face that they have lost the most lucrative segment of the market, but, judged by their actions and public remarks, they seem to think it’s all a big joke. They should be sweating this but they’re laughing it off.”

• Anatomy of a feature – Great post describing how hard it really is to add a supposedly easy feature.
• The Matrix, but with money: the world of high-speed trading – Good introductory piece about algo trading and the technology used to implement it.

• Senior City-zens: The World’s 10 Oldest Still-Inhabited Cities – “I grew up in Europe, where the history comes from.” Maybe Eddie Izzard should have gone with “I was born in the middle east, where the really old history comes from.”
• Maker’s Schedule, Manager’s Schedule – If you can’t actually avoid meetings, then at least try to schedule them so you can maximise your productivity. Rings true…
• There’s a pretty significant problem in the new… – I’m starting to expect Graham Chapman to burst in at any second and announce that this is getting far too silly. Apparently any iPhone app that allows “unfiltered internet access,” everything from web browsers to Twitter clients to, presumably, delicious.com clients, now requires a 17+ rating.

I’ve had my iPhone for over a year now. O2 have got more money out of me than they really deserve given how much I actually use it as a phone, but overall I’m still very happy with it. This is all the more surprising when you consider that I’ve been disappointed with pretty much every phone I’ve had over the years. The last one I was actually happy with was a Nokia 6310i, one of those boring but ultra-competent devices that basically just works. I even got nearly two weeks on a single charge; I barely get two days on the iPhone.

• Clive Thompson on How More Info Leads to Less Knowledge – “A historian of science at Stanford, Proctor points out that when it comes to many contentious subjects, our usual relationship to information is reversed: Ignorance increases.”
• The Palm Pre’s possible Achilles heel: battery life – All the glitz you see in the Pre demo and videos may come at a price.
• Tags: Database schemas – Interesting article on how sites like delicious might handle tagging. Yummy until v2.0 uses the “Scuttle” method. Subsequent versions modify this a little for performance reasons.

• NetNewsWire and iPhone-Sized Data – “Lesson learned: It’s not enough for an iPhone app to sport an iPhone-optimized user interface. It needs iPhone-sized data, too.” I agree with this in principle but I’ve been thinking how I’d apply it to my iPhone application, Yummy, and coming up with a blank. How can you decide in advance which bookmarks you’ll want to see? Most recent? Those with a particular tag? I can’t think of an option other than ‘all.’
• The Inauguration of President Barack Obama – In case you’re not sick of the inauguration already, here are some great images of the day.
• Gordon Brown withdraws plan to keep details of MPs’ expenses secret – “The PM said proposals for reforms of MPs’ expenses would provide ‘more transparency’ than in most other parliaments around the world.” I’m not convinced that this is a standard we should aspire to. Let’s face it, our parliament is more open that North Korea and less tyrannical than Iran’s but really that’s not much of an achievement.

This is probably the meanest article title I’ve ever written, as the “W” refers to a person, someone that I used to work with¹. The critical phrase went something like this:

“How hard can it be? It’s only a button!”

Those two, tiny sentences hide a lot. Let me explain.

I’m mainly technical. I have been in the industry for over ten years now, did a computer science degree and spent many hours when I should have been revising for my German GCSE programming my Sinclair Spectrum. This means that when someone says “It’s only a button” I instinctively cringe. I may not know the details but I’ve seen enough “simple” buttons with days worth of work behind them that I’ve learned to be cautious.

What do Britney Spears and Yummy, my iPhone Delicious.com client, have in common? If you had asked me a few months ago I would have said nothing but I’d have been wrong. No, they both have had to grow up in public.

For a version 1.0 product, Yummy seemed solid to me. It was fast, coped will all my bookmarks and had the ability to add, edit and delete entries. I didn’t think that this would remain as a unique feature for as long as it has, but hey, that’s a bonus.

My iPhone application, Yummy, has been on sale in iTunes for a couple of months now and, as a number of other developers have noted, after the initial launch sales figures take a significant nose dive very quickly. I’ve been trying to think of ways to increase visibility without taking too much time away from actually making enhancements to the software.

As luck would have it, I got a “free trial” of Google AdWords and thought I would give that a try. Results have been… well, not exactly what I was expecting.