• Scientists Agree: It’s in His Kiss – “Over 90 percent of human society engages in what, if you get right down to it, seems like a very strange thing to do: putting faces together and trading spit.” Seems like a very appropriate thing to discuss on Valentine’s Day…
• Anti-Bootlegging Measures and the iPhone App Store – There’s a lot of talk about cracked iPhone apps at the moment and the measures that developers are taking. The interesting and surprising thing here is how effective a polite message is, at least in the case of a Mac app.
• 1234567890 Day – Finally, an event worth celebrating…

• Clive Thompson on How More Info Leads to Less Knowledge – “A historian of science at Stanford, Proctor points out that when it comes to many contentious subjects, our usual relationship to information is reversed: Ignorance increases.”
• The Palm Pre’s possible Achilles heel: battery life – All the glitz you see in the Pre demo and videos may come at a price.
• Tags: Database schemas – Interesting article on how sites like delicious might handle tagging. Yummy until v2.0 uses the “Scuttle” method. Subsequent versions modify this a little for performance reasons.

• NetNewsWire and iPhone-Sized Data – “Lesson learned: It’s not enough for an iPhone app to sport an iPhone-optimized user interface. It needs iPhone-sized data, too.” I agree with this in principle but I’ve been thinking how I’d apply it to my iPhone application, Yummy, and coming up with a blank. How can you decide in advance which bookmarks you’ll want to see? Most recent? Those with a particular tag? I can’t think of an option other than ‘all.’
• The Inauguration of President Barack Obama – In case you’re not sick of the inauguration already, here are some great images of the day.
• Gordon Brown withdraws plan to keep details of MPs’ expenses secret – “The PM said proposals for reforms of MPs’ expenses would provide ‘more transparency’ than in most other parliaments around the world.” I’m not convinced that this is a standard we should aspire to. Let’s face it, our parliament is more open that North Korea and less tyrannical than Iran’s but really that’s not much of an achievement.

• 6 days to stop MPs concealing their expenses – I’m appalled that they’re trying to stop the public finding out how they’re spending our money! How about some accountability?
• Yummy 2.0 Quick Overview – New version of my iPhone delicious.com client. Lots of new features, including a web preview, integration with various Twitter clients, view by tag, improved search, streamlined bookmark editing… the list goes on!
• If you’ve nothing to hide… – Double standards from MPs. Who’d have thought?

• Yummy Version 1.0.3 – New minor release of Yummy, my Delicious.com client for iPhone. Fix for something that took me two weeks to track down, an annoying edge condition I found when editing bookmarks under certain conditions and a problem that Apple rejected the original binary for.
• Apple Introduces Revolutionary New Laptop With No Keyboard – Sounds almost plausible…
• Travel time to major cities: A global map of Accessibility – Fascinating.

• Market Yourself An iParadigm – “The part I love the most is that the people making the ‘just market your app!’ comment have no real idea how much effective marketing costs. Oh sure, you can go far on viral and word-of-mouth marketing, but it all pales in comparison to even a small banner graphic in the App Store.” Making your application visible is hard.
• Matthew Alexander on Torture – Nice examples of why torture doesn’t work. Worth reading the linked articles.
• Robbery suspect left his address – “Chicago police have arrested a man who allegedly robbed a bank using a threatening note written on the back of his own pay cheque.” Brilliant.
• Reliving Cuba’s revolution – Interesting to see this on “film.” They wouldn’t let us take cameras up there when I visited in 2004. (Plenty of other pictures of Cuba on ZX81.org.uk though!)
• What Carriers Aren’t Eager to Tell You About Texting – “Once one understands that a text message travels wirelessly as a stowaway within a control channel, one sees the carriers’ pricing plans in an entirely new light.” I worked on text messaging software back in the late nineties and, at least for GSM, is absolutely true.
• Internet sites could be given ‘cinema-style age ratings’, Culture Secretary says – “Giving film-style ratings to individual websites is one of the options being considered, [Andy Burnham, British Culture Secretary confirms].” The government still seems not to understand how the internet works. If implemented, this will basically result in a system that’s easy to circumvent and is paid for with higher ISP connection fees. We all lose.
• Happy Birthday Earthrise – “Oh, my God! Look at that picture over there! Isn’t that something…” Still very much awe-inspiring even forty years later.
• Fearless: Apple’s Macworld Expo exit is part of its DNA – “In Apple’s estimation, the best time to kill off a successful product or brand is ‘as soon as possible.’ Dropping a winner means creating a new winner to replace it, and that’s exactly what Apple has decided it must do to be successful: create great new products again and again.”
• If programming languages were religions… – Apparently I’m into Voodoo and Taoism…

What do Britney Spears and Yummy, my iPhone Delicious.com client, have in common? If you had asked me a few months ago I would have said nothing but I’d have been wrong. No, they both have had to grow up in public.

For a version 1.0 product, Yummy seemed solid to me. It was fast, coped will all my bookmarks and had the ability to add, edit and delete entries. I didn’t think that this would remain as a unique feature for as long as it has, but hey, that’s a bonus.

My iPhone application, Yummy, has been on sale in iTunes for a couple of months now and, as a number of other developers have noted, after the initial launch sales figures take a significant nose dive very quickly. I’ve been trying to think of ways to increase visibility without taking too much time away from actually making enhancements to the software.

As luck would have it, I got a “free trial” of Google AdWords and thought I would give that a try. Results have been… well, not exactly what I was expecting.

I nearly posted a rude one-liner on Twitter about it. I was sat here in front of my laptop, browsing iTunes and slightly miffed that I’d submitted my iPhone application a week ago and that there had been no sign of movement since then.

Then I received an email from Apple with the good news. So yes, as I type this I don’t see it, but apparently Yummy is now “ready for sale” and will be making its way to the App Store very shortly. (I assume it’s a gradual process and that some people may be able to see it now.)

As many readers know by now I am in the late stages of developing and releasing an iPhone application. This is the first time I’ve ever really been involved in the launch of a consumer product and while there’s nothing here that is likely to surprise any marketing guru’s, I’m finding it an interesting process.

I talked about pricing previously, but today I want to talk about the competition.

I downloaded the SDK¹ shortly after the original announcement. The first version was fairly primitive, with little to no support for the drag-and-drop style of development used for parts of Mac OS X programs. I played around a bit, compiled a few demo applications but didn’t really get very far. Too hard, I though.