One thing that I hear from time-to-time is that Yummy, my iPhone application, lacks “polish.” But what do people mean when they say that?

When I ask, what I usually find is that these people have never actually used it. They have probably looked at screen shots, maybe one of the screencasts. They can see that there are few graphics and little animation.

That’s fair — it’s absolutely true — but that’s not what I think of when I think of polish.

I don’t mean to single out a single business here. The flaw I’m pointing out is shared by many sites but this post was inspired by a recent visit to TripIt. In general it’s a great service. It’s well thought out, allowing you to enter all your details with a minimum of effort; just forwarding your email confirmation to them is a masterstroke.

However. (You knew that was coming.) However, many links on the main page are non-functional, by which I mean they push you straight through to their paid-for service sign-up form.

I just realised that there are two anniversaries this year. Neither would be worth grabbing a bottle of champagne for but they are vaguely connected and it does give me a chance to reminisce about some neat, old technology.

I forget the exact dates of both events but they were fifteen and ten years ago. Back in 1994 I first installed Linux on my 386SX-based PC. At this point in time my exposure to Unix had been only on “big” computers, the Sun (Solaris) and HP (HP-UX) machines in the Universities labs. It seemed incredible that you could even get something approaching a full version of Unix running on my little home computer.

Most people reading this will know that Snow Leopard refers to version 10.6 of the Macintosh Operating System, Apple’s latest update released late last month.

I wasn’t sure whether I should upgrade initially. I have been stung before by being an early adopter. Mac OS X 10.4 was a nightmare on my iMac G5. The big ticket new features such as Dashboard and Spotlight worked just fine¹. What didn’t work were little thing like, oh, networking. Eight times out of ten it couldn’t connect to my AirPort Base station. This made almost everything, including downloading patches to fix this very problem, a compete and utter pain. I think it took until 10.4.3 before everything worked reliably.

A few years ago I was subcontracted to one of the large consultancies. I was taking over from someone who was, supposedly, quite senior and the task at hand, I was told, was very hard. I should take copious notes as she wouldn’t necessarily be around afterwards to help me. Making a mistake or missing out any one step could be disastrous to the whole process. If I did everything properly each new installation would take about a week.

I’ve had my iPhone for over a year now. O2 have got more money out of me than they really deserve given how much I actually use it as a phone, but overall I’m still very happy with it. This is all the more surprising when you consider that I’ve been disappointed with pretty much every phone I’ve had over the years. The last one I was actually happy with was a Nokia 6310i, one of those boring but ultra-competent devices that basically just works. I even got nearly two weeks on a single charge; I barely get two days on the iPhone.

This is probably the meanest article title I’ve ever written, as the “W” refers to a person, someone that I used to work with¹. The critical phrase went something like this:

“How hard can it be? It’s only a button!”

Those two, tiny sentences hide a lot. Let me explain.

I’m mainly technical. I have been in the industry for over ten years now, did a computer science degree and spent many hours when I should have been revising for my German GCSE programming my Sinclair Spectrum. This means that when someone says “It’s only a button” I instinctively cringe. I may not know the details but I’ve seen enough “simple” buttons with days worth of work behind them that I’ve learned to be cautious.

Here’s an exchange that occurred just the other day: colleague A asked colleague B for some help in PowerPoint. B says, “It’s easy, I’ll show you how to do it.” A immediately objects: “I don’t want to know how to do it, can you just do it for me?”

The dialogue continued for a while, with A not happy to have to learn something new and B not happy to become A‘s lackey.

What do Britney Spears and Yummy, my iPhone Delicious.com client, have in common? If you had asked me a few months ago I would have said nothing but I’d have been wrong. No, they both have had to grow up in public.

For a version 1.0 product, Yummy seemed solid to me. It was fast, coped will all my bookmarks and had the ability to add, edit and delete entries. I didn’t think that this would remain as a unique feature for as long as it has, but hey, that’s a bonus.

My iPhone application, Yummy, has been on sale in iTunes for a couple of months now and, as a number of other developers have noted, after the initial launch sales figures take a significant nose dive very quickly. I’ve been trying to think of ways to increase visibility without taking too much time away from actually making enhancements to the software.

As luck would have it, I got a “free trial” of Google AdWords and thought I would give that a try. Results have been… well, not exactly what I was expecting.