Seth Godin has had a couple of posts recently about how to treat your best customers. One of the thing that he observes is that the way you define “best” is not necessarily the most obvious. Is a customer that pays full price always better than one that recommends your service to five of their friends?
In defining the best customers, my mind wandered to the opposite extreme, the worst customers. This reminds me of something that happened a few years ago. It’s only fair to note that I heard this “through the grape-vine.” It could be completely true or mostly made up, but where-ever it falls I think it’s an interesting anecdote.