I first saw this on Seth Godin’s blog and thought it was a good idea in principle:
This might be a useful exercise. Doesn’t matter whether it was a hit or not, it just matters that you shipped it. Shipping something that scares you (and a lot of what follows did) is the entire point.
It is, however, quite hard for people who don’t live life in public in the same way that Seth does. I’ve spent a lot of the year doing pre-sales work either with clients that don’t like being named or for deals that we lost (and therefore not something a lot of people would want publicised). And now, in my new job, one reading of my contract means that I can’t even send out press releases.